Monday, December 15, 2008

Round out the scene please...

I have had several conversations lately about the "coffee scene" in Los Angeles, and all have come back to the idea that more competition breeds better results.

So on that topic I offer this suggestion:
If you are/own or work at a restaurant in Los Angeles that takes its' food seriously step up to the plate and do the same with your coffee.

This town is damn expensive to start a small business in and therefore new coffee spots opening are few and far between(corps or chains not included). Therefore, businesses already open and sustaining themselves are the obvious choice for new coffee contenders. This serves a double function as most restaurants in this town serve some seriously bad coffee already.

Intelligentsia would be an obvious starting point for said restaurants, but I challenge others to come to town and give them a run for their money in the roasting/training game. We need more espresso flavor options and that will come from more roaster competition.

ok get to it LA.

Cheers!